Which Hyaluronic Acid Serum? Ask Vogue.

featured in Vogue - Pestle and Mortar

If we’re going to listen to anyone on the subject of beauty, it’s surely the Beauty Editor of Vogue.co.uk, the iconic fashion and beauty edit which is heralded as being ‘thought-provoking, relevant and always influential’. This month, the Beauty Editor at Vogue is talking about Hyaluronic Acid, the skincare ingredient that has withstood the test of time. Pestle and Mortar’s Pure Hyaluronic Serum makes the cut, described by the Vogue Beauty Editor as ‘a lightweight hyaluronic serum which absorbs quickly and makes a great base for make-up’. Exactly what it was intended to be! Read what Vogue have to say about Pestle and Mortar’s Pure Hyaluronic Serum here. 

Why has Hyaluronic Acid as a skincare ingredient withstood the test of time?

Hyaluronic Acid is an ingredient which has proven skin benefits and super hydrating effects, but what is it and why are we being advised to use it? Skincare trends come and go through the beauty industry, but hyaluronic acid has withstood the test of time. Why?

Described by Vogue as a ‘beauty hero’ which plumps and hydrates the skin, hyaluronic acid is a polysaccharide (essentially a very large sugar!) which occurs naturally in the body and which is a structural component of skin. It is a major component of the skin’s extracellular matrix and plays a crucial role in retaining moisture as one single molecule can hold up to 1000 times its own weight in
water! In short, it is a moisturising powerhouse.

As we age, our body’s natural production of hyaluronic slows down – the effects are, simply put, ageing – dryness, dullness, wrinkles and fine lines. Creams, and particularly, serums which contain hyaluronic acid or its lower molecular weight salt, sodium hyaluronate, are very effective tools for replacing water loss in the skin. Hyaluronic acts like a sponge holding vast amounts of water in the skin and thereby making it plumper, firmer and more luminous. And we LOVE plumper, firmer and
more luminous!

Why you should include a hyaluronic serum in your skincare routine

Hyaluronic acid is a humectant, an attractor of water. It typically has a watery texture and absorbs quickly into the skin. A ‘liquidy’ serum is a better vehicle for hyaluronic than a thick cream – the cream will sit on the surface of the skin and function to lock everything in whereas the serum will absorb quickly and instantly.

Hyaluronic is combined with water in serums and this provides a key benefit. The water is bound by the hyaluronic acid and then delivered straight into the skin. It is an instant moisture boost with ongoing hydration benefits. There is benefit to layering a cream with a more emollient texture over your hyaluronic serum, as this will serve to maintain the moisture that the humectant provides and prevent it from evaporating. The important thing here is to know your skin and its requirements and
to change up your routine as the seasons require.

Hyaluronic serums are lightweight and easily absorbed. They deliver phenomenal hydrating effects to the skin and because hyaluronic is a substance which occurs naturally in the body, it is suitable for virtually all skin-types. Your serum can be used alone, with moisturiser or as a hydrating make-up primer. Remember – the key to getting the most out of your serum is a killer cleansing routine so don’t neglect this! Dead cells sitting on the surface of the skin will not do your serum’s efficacy any
favours!

Read about Pestle &  Mortar’s Pure Hyaluronic Serum here 

 

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